Students from the A. B. Freeman School of Business worked with the New Orleans Pelicans to study data to determine what influences attendance at Pelicans games. Students examined dates and times of potential games at the Smoothie King Center for the 2019–20 season. The analytics will be used by the Pelicans as the team collaborates with the NBA to solidify an official game schedule. The students who participated in the semester-long project are enrolled in Tulane’s Master of Business Analytics program.